Theo Hopkinson

Director, Customer Advocacy & AI Development //Raleigh, NC

Out of Context

October 16, 2026

Play 1:45

Lost in Transmission

Every idea gets simpler so it can travel. What will your agent sacrifice to be understood?

We’ve all had to summarize something complicated for someone in a hurry.

We keep the headline and drop the caveats. We explain something at a higher level of abstraction, compressing it down into a package small enough for the other person to carry around in their head.

Abstraction is hard to do well. Each pass makes the idea easier to understand, but a little less true.

Read the issue

October 13, 2026

Cut “not X but Y” in Gemma by 97%

The code and data

Why do chatbots keep saying “It isn’t just X, it’s Y”?

I went inside an AI model to find the switch behind its favorite sentence. Then I tried to kill it.

March 17, 2026

The Last Landing Page

Static content will soon start to feel like a painting in a gallery.

February 9, 2026

You Are an $8,000 Bolt

How to engineer accountability into AI agents, and why decision traces are the missing infrastructure.

January 27, 2026

The Vibe Economy: What NotebookLM Taught Me About Where Value Is Going

No AI tool puts the fear of God in me like NotebookLM.

Weekly AI experiments for people who build with it. What I learned the hard way, so you don't have to.

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Video

Play 1:45 · October 20, 2026

PSA: stop treating your AI as an oracle, something that read everything and is now telling you the answer.

Play 2:34 · August 13, 2026

The economics of AI have changed in the last six months.

Play 2:56 · May 19, 2026

We keep thinking that we're smarter than the model.

Play 2:19 · May 12, 2026

Trust gets built three ways: consistency, communication, clear expectations.

Play 1:46 · March 13, 2026

Cartographer: an app that builds a knowledge graph in real-time as you talk to it.

Play 4:18 · August 24, 2023

Breathe London, for Clarity Movement Co.

Code

Orbweaver

A tiny LoRA-fine-tuned spider that tends a Neo4j agent memory graph

Work

Neo4j //Remote

Director, Customer Advocacy & AI DevelopmentJanuary 2026 – Present

Senior Manager, Customer AdvocacyDecember 2023 – December 2025

Clarity Movement Co. //Berkeley, CA

Senior Customer and Product Marketing ManagerNovember 2022 – December 2023

Fivetran //Oakland, CA

Head of Customer AdvocacyJanuary 2022 – October 2022

Customer Marketing LeadMarch 2021 – January 2022

Archetype //San Francisco, CA

Vice President, ContentJuly 2019 – March 2021

Associate Creative DirectorOctober 2018 – July 2019

Text100 //San Francisco, CA

Senior Marketing Manager, Creative, Content and SocialOctober 2015 – October 2018

Republic Publishing //London, UK

Marketing Manager, Creative, Content and SocialJune 2013 – October 2015